The international drive has significantly transformed the hospitality, restaurant, and entrepreneurship sectors in Madrid. Some highlighted aspects include the internationalization of the gastronomic offer, with the arrival of chefs and entrepreneurs from all over the world, the creation of incubators and coworking spaces that foster entrepreneurial spirit, the adoption of technology and digitalization to enhance management and personalize customer experiences, the focus on sustainability and environmental awareness through sustainable practices, and the creation of innovative and personalized experiences to attract a diverse audience. This drive has stimulated creativity, innovation, and economic development in Madrid, positioning it as an appealing destination for entrepreneurs and investors in the sector.